TARA LANE
TARA M. LANE
PHILADELPHIA, PA 19127
[email protected]
PROFESSIONAL EXPERIENCE
Staff Writer – Sparxoo Marketing and Branding Agency – Rochester, NY (June 2009 - Present)
o Carried out SEO initiatives to attract visitors to agency blog; consistently broke traffic goals
o Researched breaking news in social media, tech, and branding for weekly blog posts
o Collaborated with and pitched ideas to Senior Writer
o Began position as an intern; promoted to paid position after three months
Content Writer and SEO Specialist – The Local Info Company – Rochester, NY (July - Dec. 2009)
o Entrusted with the production of hundreds of news and informational content articles for client Web sites
o Developed and maintained relationships with more than 50 webmasters to increase linking opportunities
o Supervised SEO efforts and progress using Google Analytics
o Collaborated with VP to create more effective linking and marketing campaign strategies
o Preserved brand image of client Web sites by upholding professional writing standards
Public Relations Assistant – Whitmore Global Management Center - Provo, UT (Jan. – April 2009)
o Aided Program Coordinator in the planning and implementation of the Center’s largest educational conference, attended by 75 national educators. Created attendee materials using InDesign and Illustrator
o Acted as liaison and led classroom discussions and presentations informing students of activities and opportunities available through the Center, leading to the Center’s highest-ever increase in admissions for study abroad programs
o Utilized exceptional writing and design skills to overhaul and redesign the Center’s Web sites
Intern – Nat’l Association of Independent Colleges and Universities - Washington, DC (Summer 2008)
oSupported the Public Affairs team with the launch of new projects using social media initiatives
oWrote stories on higher education topics for the NAICU’s Week in Review publication and Web site
oCommunicated with member schools to write and produce an interactive report on campus sustainability initiatives
ADDITIONAL EXPERIENCE
Sales Associate – Anthropologie – Rochester, NY (January 2010-Present)
o Delivered upon company goal of creating “an unimagined shopping experience” by providing superior customer service and adherence to high visual standards
Office Assistant – Gordon and Chodak CPAs, P.C. – Rochester, NY (February 2010-Present)
o General office duties to support principals and senior accountants during tax season
o Answered phones using a multi-line phone system, communicated with clients face-to-face
EDUCATION
Brigham Young University, Provo, UT
o Bachelor of Arts in Communications: Public Relations (April 2009)
o Minor in Business Management
o Member of the Public Relations Student Society of America (PRSSA)
Relevant Coursework
Public Relations Capstone (Fall 2008)
o Formed a small student agency to produce and formally pitch a two-year PR plan for our client, The More Good Foundation
o Created and produced deliverables including media kits and brochures for the client using Adobe Suite
Public Relations Externship (Spring 2008)
o Student volunteer for Safety Net Mentor Agency
o Organized monthly mentor events, designed and wrote monthly newsletters, and successfully placed news stories about the agency and its events in the campus newspaper
The Daily Universe – News Writing (Fall 2007)
o Student reporter for the Arts and Entertainment section with 30 published articles covering on-campus music events, reaching 18,000 readers daily
o Mastered Associated Press style
PROGRAM EXPERTISE
o Adobe Creative Suite: Illustrator, InDesign
o Microsoft Office Suite: Word, Excel, PowerPoint, PowerPoint (Tested at Expert level)
o Social media platforms: Blogger, Wordpress, Tumblr, Facebook, Twitter, Buzz, YouTube, LinkedIn, Flikr
o Google Analytics and AdWords platforms
o Working knowledge of HTML
o Confident on Windows and Mac operating systems
Staff Writer – Sparxoo Marketing and Branding Agency – Rochester, NY (June 2009 - Present)
o Carried out SEO initiatives to attract visitors to agency blog; consistently broke traffic goals
o Researched breaking news in social media, tech, and branding for weekly blog posts
o Collaborated with and pitched ideas to Senior Writer
o Began position as an intern; promoted to paid position after three months
Content Writer and SEO Specialist – The Local Info Company – Rochester, NY (July - Dec. 2009)
o Entrusted with the production of hundreds of news and informational content articles for client Web sites
o Developed and maintained relationships with more than 50 webmasters to increase linking opportunities
o Supervised SEO efforts and progress using Google Analytics
o Collaborated with VP to create more effective linking and marketing campaign strategies
o Preserved brand image of client Web sites by upholding professional writing standards
Public Relations Assistant – Whitmore Global Management Center - Provo, UT (Jan. – April 2009)
o Aided Program Coordinator in the planning and implementation of the Center’s largest educational conference, attended by 75 national educators. Created attendee materials using InDesign and Illustrator
o Acted as liaison and led classroom discussions and presentations informing students of activities and opportunities available through the Center, leading to the Center’s highest-ever increase in admissions for study abroad programs
o Utilized exceptional writing and design skills to overhaul and redesign the Center’s Web sites
Intern – Nat’l Association of Independent Colleges and Universities - Washington, DC (Summer 2008)
oSupported the Public Affairs team with the launch of new projects using social media initiatives
oWrote stories on higher education topics for the NAICU’s Week in Review publication and Web site
oCommunicated with member schools to write and produce an interactive report on campus sustainability initiatives
ADDITIONAL EXPERIENCE
Sales Associate – Anthropologie – Rochester, NY (January 2010-Present)
o Delivered upon company goal of creating “an unimagined shopping experience” by providing superior customer service and adherence to high visual standards
Office Assistant – Gordon and Chodak CPAs, P.C. – Rochester, NY (February 2010-Present)
o General office duties to support principals and senior accountants during tax season
o Answered phones using a multi-line phone system, communicated with clients face-to-face
EDUCATION
Brigham Young University, Provo, UT
o Bachelor of Arts in Communications: Public Relations (April 2009)
o Minor in Business Management
o Member of the Public Relations Student Society of America (PRSSA)
Relevant Coursework
Public Relations Capstone (Fall 2008)
o Formed a small student agency to produce and formally pitch a two-year PR plan for our client, The More Good Foundation
o Created and produced deliverables including media kits and brochures for the client using Adobe Suite
Public Relations Externship (Spring 2008)
o Student volunteer for Safety Net Mentor Agency
o Organized monthly mentor events, designed and wrote monthly newsletters, and successfully placed news stories about the agency and its events in the campus newspaper
The Daily Universe – News Writing (Fall 2007)
o Student reporter for the Arts and Entertainment section with 30 published articles covering on-campus music events, reaching 18,000 readers daily
o Mastered Associated Press style
PROGRAM EXPERTISE
o Adobe Creative Suite: Illustrator, InDesign
o Microsoft Office Suite: Word, Excel, PowerPoint, PowerPoint (Tested at Expert level)
o Social media platforms: Blogger, Wordpress, Tumblr, Facebook, Twitter, Buzz, YouTube, LinkedIn, Flikr
o Google Analytics and AdWords platforms
o Working knowledge of HTML
o Confident on Windows and Mac operating systems
